The mode changes what can happen next.

1. Current beta status

Demand First is onboarding early experiment requests manually. A submitted request enters a queue for review. Demand First may decline, request changes, or propose a separate scope. No ad spend, publication, outreach, payment, or experiment starts from form submission alone.

2. Principles for every experiment

• The creator must have the right to submit the proposition and supporting materials.
• The audience, geography, proposition, price, calls to action, duration, and distribution must be agreed before launch.
• Prototype offers must be honest about material limitations before payment or sensitive information is requested.
• Experiments must not target children or unlawfully exploit regulated, sensitive, or vulnerable groups.
• Demand First may stop a test for safety, legal, platform-policy, quality, or research-integrity reasons.
• Any media budget, third-party costs, tax, cancellation, and refund treatment must be stated in the final scope.
• No experiment converts into recurring hosting, optimization, or software charges without a separate, explicit opt-in.

3. The idea and the experiment intelligence are different

The creator's material

The creator retains rights in the underlying idea, brand, copy, data, and other material they own. Demand First does not acquire ownership of an idea merely because it is submitted.

The platform and generated evidence

Demand First retains rights in its platform, methods, templates, scoring systems, and tooling. A final agreement must define who can access, use, aggregate, publish, license, or commercialize behavioral evidence and analysis generated by an experiment.

Confidentiality

The current form is not an NDA. Private mode expresses an intention not to publish experiment intelligence, but binding confidentiality, permitted internal access, security obligations, and exceptions require reviewed terms. Do not submit trade secrets before those protections exist.

4. Intended experiment modes

A creator must actively select a mode; none should be hidden in a footer or preselected.

5. Claim and opportunity-market path

Network participation needs a defined sequence: results are delivered, the creator receives notice, a claim window opens, the cost and effect of claiming are clear, and only an eligible unclaimed opportunity can move toward a market listing.

Final terms must define what “claim,” “unclaimed,” “validated,” “exclusive,” and “opportunity” mean; which intelligence may be shown publicly or privately; whether creator material is used; how long each right lasts; and what happens if multiple parties are interested. No prototype market status currently represents a real claim or transaction.

6. Running an experiment

A final scope should identify the proposition, approved creative, target markets, channels, spend, timing, material disclosures, event definitions, stopping rules, and responsibility for responding to participants. Neither party should change a material variable without recording it.

Demand First currently intends to build and operate the approved experiment surface. A creator does not need to connect a GitHub repository or provide an existing website for the founding beta. Any domain registration, hosting, advertising, or other third-party service must state ownership, cost, access, and what happens when the scoped experiment ends.

Where a test includes a deposit, preorder, checkout attempt, or other consequential action, people must receive a clear disclosure before payment details or payment are requested. The current prototype does not take payment for a sample opportunity.

7. Results are evidence, not a warranty

Demand evidence is affected by message quality, audience selection, source, price, timing, sample size, competition, and external events. A Demand Score or BUILD recommendation cannot guarantee product-market fit, retention, profit, financing, or commercial success. A weak result does not prove that every future version of an idea must fail.

The scoring version, material limitations, sample size, and experimental context should travel with any result. Illustrative benchmarks must never be represented as observed findings.

8. What must exist before an experiment launches

• verified contracting-entity and contact details;
• professionally reviewed experiment and privacy terms;
• a signed or expressly accepted scope and mode;
• defined claim, cancellation, intellectual-property, confidentiality, and liability rules;
• documented participant disclosures and data handling; and
• confirmation of price, media spend, taxes, and any third-party costs.
• confirmation that no recurring service or renewal starts without a separate opt-in.