Make demand earn the build.
Practical methods for choosing a reachable market, testing a priced proposition, and separating observed behavior from optimistic feedback.
Research for the decisions before code.
No fabricated benchmarks, trend lists, or generic AI summaries. Each guide states what the method can establish—and where its evidence stops.
- 01Demand validation
How to validate a SaaS idea before you build it
A practical SaaS idea validation process: define a specific buyer and painful job, test a priced offer, measure behavior, and set a build decision in advance.
9 min read - 02Pre-sales
How to pre-sell SaaS before building it
A transparent pre-sale framework for SaaS: choose a commitment level, state what exists, test pricing, define delivery and refunds, and measure real purchase intent.
10 min read - 03Research methods
SaaS idea validation methods: what each one actually proves
Compare interviews, surveys, keyword research, landing-page tests, waitlists, pricing tests, deposits, and pilots by the evidence each method can and cannot produce.
11 min read - 04Opportunity selection
What SaaS should I build? Start with pain, purchasing power, and reach
Choose a SaaS market using painful frequency, purchasing power, audience reach, and founder advantage—then test the proposition before writing the product.
10 min read - 05Customer research
SaaS idea validation survey questions that avoid hypothetical bias
A practical SaaS validation survey for recent behavior, current workarounds, budget, urgency, and reach—without treating hypothetical purchase answers as demand.
11 min read - 06Market research
SaaS market research: find the buyer, budget, and route to demand
A founder-focused SaaS market-research process for buyer pain, current alternatives, budget authority, competitor gaps, reachable channels, and the next demand test.
12 min read
Have a proposition worth testing?
Bring a specific buyer, painful workflow, and build decision. Nothing is published, launched, or charged automatically.